Dutch Music Journalist
Unmasking the Man Behind the Music Interviews
Based in Amsterdam, FaceCulture is a premier music media platform dedicated to “Giving You The People Behind The Music.” Founded in 2002 by Martin Kuiper, the outlet has evolved from a pioneering online video platform into a globally respected source for high-quality music journalism. It is primarily recognized for its interviews, which move beyond standard promotional banter to explore the personal stories, creative processes, and emotional vulnerabilities of artists. These interviews allow listeners and viewers to connect with musicians on a deeper level, making them feel relatable and human rather than just icons.
With a massive archive on YouTube—exceeding 14,000 videos—the platform features a diverse roster ranging from emerging indie acts to global superstars like Billie Eilish and The 1975. This extensive collection not only showcases the evolution of various artists over the years but also provides rare glimpses into their artistic journeys. Beyond interviews, FaceCulture produces unique live sessions, music news, and documentaries that add layers to their offerings, helping fans to see the multifaceted nature of the music industry and the individuals within it.
A signature innovation is the “Behind the Music” live concept, an interactive two-hour talk show that brings fans into the conversation. Here, the audience can engage with artists in real-time, asking questions and sharing thoughts, thereby forming a community that transcends traditional media boundaries. This approach not only enriches the viewer experience but also fosters a sense of connection and investment in the artists’ careers.
While its roots are in video, the brand has expanded into the FaceCulture Podcast, making its deep-dive conversations accessible on the go. This transition acknowledges the shift in how audiences consume media today, as many listeners prefer to enjoy content while multitasking or traveling. Artists frequently praise the platform’s interviewers for asking “different” and “intelligent” questions that foster a genuine, long-form connection, ensuring that each conversation is not only engaging but also enlightening.
By prioritizing human storytelling over mere headlines, FaceCulture remains a vital bridge between musicians and their most dedicated fans. The platform champions a narrative-driven approach that celebrates the artistry and effort behind the music, reminding us that behind every song, there’s a story worth telling. This unique commitment positions FaceCulture as a significant player in the landscape of music journalism, continually pushing boundaries and enriching the relationship between artists and audiences.
Interview
Name: Robin Hignell – Occupation: Video-Journalist
Location: FaceCulture Amsterdam – Nationality: Dutch
In the vibrant heart of Amsterdam, where historic canals weave through a tapestry of creativity and culture, we uncover the stories that pulse beneath the surface. Our latest NAO Podcast episode dives into an intimate chat with Robin Hignell, the Dutch video journalist who is a driving force behind FaceCulture. Known for his probing interviews with global music stars, Robin flips the script this time—stepping from behind the camera to share his own narrative.
What makes a great interview? Robin reveals the secrets to transcending the superficial press junket grind that often plagues the industry. It’s not just a matter of asking questions; it’s about forging genuine connections that can lead to unexpected revelations. He recounts the thrill of peeling back layers, transforming scripted sessions into raw, revealing conversations that resonate with both artists and audiences. “It’s the people behind the music that fascinate me,” he says, underscoring how empathy and meticulous preparation unlock the true selves of artists who are often guarded in public settings. For aspiring journalists, these insights are invaluable—practical tips on building rapport in a fast-paced industry where authenticity reigns supreme and the need for real stories has never been greater.
But Robin’s story isn’t confined to studios and interviews. We explore his Dutch roots, offering listeners a fresh lens on life in the Netherlands. From the eclectic energy of Amsterdam’s streets—buzzing with cyclists, vibrant street art, and that unmistakable blend of tradition and modernity—his experiences paint a rich picture of the cultural fabric that informs his work. With a backdrop of picturesque canals and historic architecture, Robin’s perspective is steeped in the unique atmosphere of his surroundings, which serves as both inspiration and context for his storytelling approach.
Looking ahead, Robin delves into the evolving landscape of music media, providing a thoughtful analysis of how the industry has been reshaped by technology and shifting audience dynamics. In an age of TikTok virality and streaming dominance, how do platforms like FaceCulture navigate these changes while still delivering compelling content? He discusses the importance of adapting to digital shifts, from leveraging social media platforms to preserving the sanctity of long-form storytelling. It’s a timely and essential reflection on an industry in flux, where passion meets relentless innovation. By emphasizing the need for adaptability while staying true to one’s artistic voice, Robin sheds light on the challenges and opportunities that lie ahead for content creators in a digital age that demands constant evolution.
Don’t miss out—tune in now and let Robin’s world pull you in. Listen to the full episode now !
FaceCulture Amsterdam
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